Pinterest's New Partnership with Dotdash Meredith Will Add Nearly 200 Exclusive Original Videos

Source: Pinterest

Pinterest has announced a new partnership with Dotdash Meredith, the largest publisher in America that houses renowned brands such as Better Homes & Gardens, Food & Wine, Allrecipes, and Martha Stewart. This deal will bring nearly 200 exclusive original videos to the platform, covering diverse categories such as lifestyle, fashion, and food, and catering to significant events like wedding season and the holidays.

This follows up on deals with other publishers like Condé Nast Entertainment and Tastemade. Publisher partners, along with other efforts, have been instrumental in Pinterest seeing a 30% increase in video content quarter over quarter.