Pinterest Adds New Editing Features To Help Creators Make More Engaging Idea Pins

Pinterest added new editing features for Idea Pins.

Pinners now have access to tools like a countdown timer, set recording duration, hand drawing tool, hex code picker, and images as backgrounds. Pinterest also updated its sticker library with more illustrative and decorative stickers, which have color customization and animation options. Creators also can upload their own images like photos or logos to use as stickers.

Pinterest's latest round of editing features helps creators make more engaging Idea Pins, a format that Pinterest has invested heavily in for over a year.

Idea Pins aren't discussed as much as TikTok videos, Instagram Reels, or even YouTube Shorts, but many Pinterest creators have utilized them to grow their presence and to increase the reach of short-form video content they are already creating across other platforms.