Twitter Introduces 'Product Drops' To Help Merchants Get Attention For Priority Launches

Source: Twitter

Twitter introduced Product Drops. Twitter is giving merchants the ability to add a "Remind Me" button to tweets for upcoming product launches. Users who sign up will be sent a reminder of the Drop through an in-app notification 15 minutes before and at the time of the Drop. When they click the notification, they will see a "Shop On Website" button where they can purchase the product on the merchant's website.

Ahead of signing up to be reminded, users can get more information about the product through a Product Details Page, which will include the price, photos, a product description, and a clickable hashtag that compiles all other conversations about the product.

Product Drops help brands and creators get attention for priority launches and make it easier for consumers to stay up-to-date about when their favorite brands and creators release new items.

The new feature is the latest addition to Twitter Shopping, a set of e-commerce tools designed to move users from product discovery to purchase. Twitter has made strides in building out e-commerce across the platform in recent months, but there’s a chance that progress will come to a halt when and if the Elon Musk era starts.