Netflix Launches Moments to Allow Viewers to Share Clips of Their Favorite TV and Movie Scenes
Netflix / Moments
Netflix has launched a new clip-sharing feature called Moments for its iOS app, which will soon be available for Android devices as well.
How Moments Work
With Moments, viewers can tap a button while watching a show or movie to bookmark a scene. This saves the clip to their My Netflix tab, enabling easy access. Users can also share these clips on social platforms like Instagram, Facebook, and Snapchat, complete with a link back to the Netflix platform.
Netflix plans to add more features to help members "enjoy and share their favorite Netflix moments."
The Rise of Snackable Clips
Sharing short, snackable clips from movies and TV shows has become increasingly popular across platforms like TikTok, Instagram, and YouTube—despite piracy concerns. Viewers utilize these clips to participate in social conversations, connect with trending memes, and engage in cultural moments, making the content feel relevant and timely. This viral activity can attract new viewers back to a series or film, boosting viewership and keeping content top-of-mind.
Studios like Paramount Pictures have also embraced this trend, notably when they made Mean Girls available on TikTok through 23 clips for one day only.
Embracing It While Maintaining Control
With Moments, Netflix encourages this behavior while maintaining control over its content—an aspect the platform takes seriously, as evidenced by its restrictions on screenshots and screen recording on mobile devices.
As streaming services confront slowing growth, platforms are exploring various strategies to keep current subscribers engaged and attract new ones. In addition to introducing live sports and events, integrating more social features has been a key focus.
TikTok Takes Notice
In a related effort, TikTok recently launched TikTok Spotlight, an advertising solution for TV and movie studios that helps them capitalize on the convergence of Hollywood and social media. This initiative includes the ability for studios to give creators access to official clips to promote existing and upcoming releases.
As Netflix plans to build on its Moments feature, there’s a possibility that it will take a similar approach and give creators access to integrate these clips into their own content—something the NBA is also doing with its creator initiatives.
