Meta Introduces Educational Resources for Threads to Help Creators Grow on the Presence
Threads / Best Practices
Meta has introduced a new hub featuring educational resources for Threads, which include best practices, data-backed tips, and content examples for creators.
Here are some key insights:
Post Frequency: A higher posting frequency is linked to more impressions per post. It’s recommended to post 2-5 times per week for audience growth, with weekend posts leading to higher engagement.
Media: Video, photo, and carousel posts that incorporate text significantly outperform those without text.
Replies: Replies account for nearly half of the views on Threads, with popular topics including TV & Movies, Photography, Fitness & Workouts, Sports, and Technology.
Top Performers: The best-performing creators post original content specifically tailored for Threads.
A Roadmap for Success
By offering data-backed insights and actionable examples, these resources create a roadmap for creators to grow their presence on Threads. While many best practices—such as mixing media and engaging in replies—are common sense, having them come directly from the platform adds value. For creators transitioning from Instagram to a short-form text focus, these guidelines can help ease the shift and ensure success.
Creator Success Could Unlock New Growth
This initiative complements other resources Meta has recently developed for creators, such as the Best Practices hub for Instagram. These efforts are significant not only for assisting creators in succeeding on the platform but also for unlocking the next stage of growth—particularly for Threads.
While Meta has been incentivizing creators to post, this approach isn't sustainable long-term. However, if Meta can help creators find value in Threads outside of direct payments, it could spark vital word-of-mouth growth and encourage even more creators to join.
