LinkedIn’s Senior Director of Product Shares Key Tips for Video During Ongoing Tests

Julia (Cabral) Flavin / LinkedIn

Julia (Cabral) Flavin, LinkedIn’s Senior Director of Product Marketing, shared a trio of tips for creating video content as LinkedIn continues testing new video placements across various markets.

• Shoot in 9:16, leaving space above your head to avoid cropping to 2:3 in the full-screen player.

• Post copy matters. It helps LinkedIn understand the video’s context, but since only 100 characters are visible in full-screen, ensure the opening text is engaging to encourage viewers to watch the full video and read the entire post.

• Start with a strong hook. The first three seconds of the video appear in the "Videos for You" carousel, so capturing attention right away is essential.

Why It Matters: LinkedIn video is evolving rapidly, with the platform experimenting with new features and placements. These tips are simple but can help users optimize their video content for the platform, regardless of where it’s showing up.

What’s becoming apparent is that video content on LinkedIn is becoming more nuanced. Repurposing short-form videos from other platforms is a good starting point for those looking to tap into video on LinkedIn, but having a dedicated strategy is likely to be more effective in the long run.

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