LinkedIn Expands Thought Leader Ads to Live Events to Drive Registrations

LinkedIn / Thought Leader Ads

LinkedIn is expanding its Thought Leader Ads to include Live Events. Later this year, companies will be able to promote a user’s post about a Live Event hosted by their Company Page, using Thought Leader Ads—LinkedIn’s answer to Meta’s Partnership Ads and TikTok’s Spark Ads—which will link directly to the event.

Why It Matters: With 67% of buyers stating that influencer content plays a critical role in the consideration stage of the buying process, LinkedIn is expanding opportunities for businesses to collaborate with creators and their internal thought leaders.

In addition to posts, newsletters, and articles, which are already eligible for Thought Leader Ads, companies can now leverage creators to drive registrations and engagement for live events. This update comes as Live Events on LinkedIn have increased by 14.4% over the past year.