LinkedIn Finally Adds Email Analytics for Newsletters

Lindsey Gamble / LinkedIn

LinkedIn quietly launched email-specific analytics for LinkedIn Newsletters.

Now available on the Newsletter Analytics Page, creators can access the following metrics over a selected date range:

• Email Sends: The number of subscribers who received an email for an article.

• Email Open Rate: The percentage of subscribers who opened the email for an article. This number is an estimate and may not be precise.

Why It Matters: Email-specific analytics have been a long-requested feature among creators and marketers, which is surprising, given that newsletters are inherently email-based.

While these metrics are basic, they represent a step in the right direction by providing creators with more data. Until now, creators had no way of knowing how many people actually received their newsletter via email. These new metrics help provide clarity around that, while also offering insight into how often recipients are opening their emails.

For those like myself, who use LinkedIn alongside another newsletter platform for distribution, these metrics offer a more direct comparison of performance across channels, providing a more holistic view. This is also useful for newsletter sponsorships, as creators can now provide brands with more accurate data to gauge the ROI of their ads.

The most important data remains missing, though—the email addresses of subscribers. Until this is made available, LinkedIn won't be a fully-fledged newsletter solution. This could lead to creators abandoning the feature and create a barrier for new users to adopt it.