LinkedIn Announces Updates To Content & Search Discovery To Help Users Find The Most Relevant Content

Source: LinkedIn

LinkedIn announced updates to content and search discovery. When users search for news, topics, or trends, they will now see posts from people they are connected with or following, as well as relevant creators, outside of their network. Along with this, users can see the latest insights, expert opinions, and other breaking news when they search for particular topics such as Web3. It’s also introducing a feature to help users re-discover posts they have previously seen on Feed, by enabling them to search for the creator's name and keywords in the post.

LinkedIn’s content and search discovery experience got an added boost. The updates make it easier for users to find the most relevant content across the platform, from breaking news to insights, experts, and thought leadership. Creators and brands benefit from this since their content now has greater reach, especially beyond the people they are already connected with or are following them. Brands and creators can improve the search visibility of their content if they share posts based on popular topics or use common keywords in their posts that users are likely to put in when searching for specific content.

LinkedIn follows in the steps of Reddit, which also recently updated its search experience to help users find particular discussions.