LinkedIn Announces New Tools & Features To Help Creators Grow Their Audience

Source: LinkedIn

LinkedIn announced new tools and features to help creators grow their audience. All the tools and features are available for creators utilizing Creator Mode. Here is a breakdown of them:

• Follow link/button: Creators can share or embed a link or button on their websites, emails, and blogs, so that users will be able to subscribe to them with just one click.

Source: LinkedIn

• Follow from the feed: When users see content from creators they aren't connected to in their feed, LinkedIn will show the Follow button so they can subscribe without being directed to the creator's profile.

Source: LinkedIn

• Follow from search: Whenever users search for specific topics, LinkedIn will show creators who discuss those topics regularly so that they can follow them.

• Connection requests become automatic followers: When a user invites a creator to connect, LinkedIn will automatically have the user follow the creator, whether or not they accept their connection request. Users will then be able to see creators' public posts in their feed.

• URL in profile header: Creators can add a link, such as a personal website, product page, or portfolio to the top of their profile.

These new features and tools help creators to increase their visibility across LinkedIn and outside of LinkedIn. With one-click Follow buttons, users will be more likely to become followers of creators when they come across their content in search or Feed. LinkedIn turning users who send an invitation request into automatic followers is the standout feature of the bunch since it can drive significant audience growth for creators that receive a notable number of connection requests.

With 10 million-plus creators with Creator Mode toggled on, the platform’s profile setting designated for those who self-identify as creators has proven to be valuable.