Jack In The Box Is Hiring A Creator Full-Time To Be The Face Of Its Brand On Twitch

Source: Jack In The Box

Jack In The Box is searching for a streamer to be the face of the brand on Twitch via its new virtual avatar, Gamer Jack. The full-time role will consist of streaming weekly, playing games with other creators in the gaming space, and occasionally hosting events to drive community engagement and interaction. 

The selected creator will receive a $90,000 salary and $10,000 gaming stipend, and other personal-brand building opportunities in the gaming community. Interested streamers can apply by submitting a video pitch sharing their background in the gaming community, their streaming experience, the games they play, and their social accounts, 

The quick service restaurant adds to a growing list of brands, including Duracell, increasingly hiring creators for in-house roles. Why? Creators can help them reach Gen Z-audiences across platforms like TikTok and Twitch. 

As more brands realize the full potential of creators and they value they can bring across business functions, the future will be filled with instances like these. As a result, creators will have more options for filling their passions and making money.