Duracell Searches For Creators For Its New 'Duracell Labs Techs' Program

Source: Duracell

Duracell put out a search for creators to join its Duracell Lab Techs program, focused on building its TikTok account.

The battery brand is planning to hire up to three creators to sit in its brand new Duracell Labs workshop in New York City. Creators will be tasked with creating TikToks that provide useful tips, tricks, and life hacks about battery-powered products over the course of the three-month program and pushing forward its #EngineeredForMore mission. In return, they will be compensated $15,000.

Creators can apply for consideration via an application throughout the month of October. For Duracell, ideal candidates are creators who know what's trending on TikTok, have experience building devices and machines, and are interested in science, engineering, lifehacks, gaming, and outdoor adventures.

Duracell is also partnering with TikTok creators such as Muhtanya, Big Weird World, and Ryder Calm Down to help get the word out about the program.

TikTok has arguably become a platform that all brands need to be active on due to the attention it commands and its growing user base. Although this may be true, many brands are still in the early stages of building their TikTok presence or don't have one at all, like Duracell, which has just 67 followers at the time of writing.

As a platform that doesn’t follow the rules of traditional social platforms, it can be quite difficult for brands to get started on their own. As a result, they will look towards creators as a way to onboard them to the platform.

That is exactly what Duracell is doing with Duracell Labs Techs. It can jumpstart its TikTok account in a way that aligns with the platform's unique experience by bringing in creators familiar with TikTok strategies and trends. These creators will be able to make TikTok native content that resonates with the Gen Z heavy user base. By going straight to the source — creators, brands set themselves up for success.

Other brands that have taken a similar approach to launch or beef up their TikTok accounts include Nerf, CeraVe, Olipop, Simulate, GoPuff, and even the Los Angeles Times.

This is another example of how creators and brands can work together. Sponsored content is today’s everyday use case, but brands can integrate creators into all aspects of their business to deliver valu