Instagram's New Reels Features Make It Easier For Creators To Interact With Their Audience
Source: Instagram
Instagram brings new creative features to Reels. They include:
90- Second Reels: The length of Reels has been extended to up to 90 seconds long.
Audio Import: Creators can import their own audio directly within Instagram Reels for any videos that are at least 5 seconds long.
Interactive Stickers: Interactive Stickers like Poll, Quiz, and Emoji Slider that were previously limited to Instagram Stories are now available for Reels.
Templates: Creators can create Reels easily by using a template from other creators, which pre-loads the audio and clip placers.
Instagram's new Reels features, from longer Reels to interactive elements to plug-and-play templates, make it easier for creators to create Reels and interact with audiences. These could also start to change the type of Reels content that is currently being created. For example, the increase to 90 seconds could lead to longer tutorials, product demos, or vlogs, while Interactive Stickers could lead to more creators including prompts like Polls or Quizzes to foster engagement.
Templates could also open up a new way for Instagram to reward creators. Since Templates are based on Reels that creators already shared, Instagram could reward creators with points redeemable for cash when Templates of their existing Reels are used by others to create a Reel.
It would be a win-win for all parties involved. The more Templates used, the more Reels content shared, leading to more creators getting rewarded. Let's hope that Instagram does end up building a monetization feature around Templates.
