Instagram Gives Creators The Ability To Pin Posts To The Top Of Their Profile With 'Grid Pinning'

Source: Instagram

Instagram rolls out Grid Pinning.

Following months of testing with select creators, Instagram is giving all creators the ability to pin up to three posts or Reels to the top of their profile. Creators can access Grid Pinning by going to a post or Reel, tapping the three dots at the top right of the app, and selecting the Pin to your profile option.

Grid Pinning gives creators more control over their profile by having the flexibility to be able to highlight specific posts or Reels. Creators can use it to showcase their best-performing content, get more visibility for sponsored content, or keep posts at the top of their profile to main a particular aesthetic.

As I have previously written, the feature could also be an effective way for marketers to extend the lifespan of the content that creators share on their behalf. Having creators pin sponsored content to the top of their profiles for an extended period of time will result in a higher chance of their followers or profile visitors viewing the content, resulting in more engagements and impressions.