Instagram Highlights Trends Defined By Gen Z In First Ever 'Trend Report'
Source: Instagram
Instagram released the first edition of its Trend Report, highlighting trends defined by Gen Z that it says will shape culture.
In order to create the report, Instagram surveyed over 1,200 social media users in the U.S., ages 13-24, about trends such as music, fashion, creators, social justice, beauty, and more.
In the report, the platform highlights the trends, explains what they mean, provides supporting data, spotlights creators driving these trends, and outlines relevant hashtags.
The following are some noteworthy trends and data points:
Are Our Carts Finally Ready For Social & AR Shopping: Over 1 in 4 (27%) teens and young adults are expecting to shop directly through social media feeds and special in-app features
Creators Have Risen To The Level Of A-List Celebrities: 4 out of 5 young people agree that “social media and other online celebrities have more influence on cultural than traditional celebrities”
Games Are New Mall: About 3 in 10 expect to live stream others playing games
Marketers can use the new Instagram report to better understand the key movements led by Gen Z, and how they will spill over into the years to come. These data-driven resources can help marketers determine how to show up on the platform in order to reach Gen Z audiences, who account for over 30 percent of Instagram users.
Whether marketers are creating their own content or working with creators on sponsored content, building content strategies around relevant emerging trends can be an effective way to appeal to the historically hard-to-reach Gen Z demographic.
