Instagram Now Allows Users To Customize 'Link Stickers'
Instagram made one of its biggest moves this fall when it rolled out Link Stickers, a replacement for Swipe Ups, to all users, regardless of their follower count.
It’s now allowing users to customize Link Stickers based on a few different color options and enable them to display links as text instead of URLs.
Previously, Link Stickers appeared as a shortened URL, and depending on the type of link shared, the link may sometimes appear wonky, especially when it is a UTM or affiliate link.
The new customization, although small, is a welcome upgrade for marketers and creators who use Stories to drive to destinations outside of Instagram, such as websites, product pages, and even other social media platforms.
With a handful of color schemes for Link Stickers, marketers and creators can pick a color scheme that best complements their photos, videos, or backgrounds.
By being able to display links as text, marketers, and creators are able to optimize appropriate call-to-actions that encourage viewers to click through.
Overall, they can now provide their viewers with an improved experience that may increase the chances that their viewers will take the desired action.
