Pinterest Releases Its Annual 'Pinterest Predicts' Report With 2022 Trend Predictions
Source: Pinterest
As the new year approaches, Pinterest is back with Pinterest Predicts, its annual report that explores what will be trending in the coming year. For this report, Pinterest analyzed data across 400 million+ monthly users around the world.
The report boasts 175+ trend predictions spanning a number of categories, including home, fashion, food, well-being, parenting, and travel. Each trend includes creator spotlights, key trending search words, examples of content that illustrates the trend, and actionable tips for brands and creators on how to integrate the trend into their content.
The following are some of its biggest trend predictions:
Ancestral eats: This year, Gen X and Boomers will say goodbye to over-the-top eating experiences and embrace their roots (or somebody else’s!).
Don’t Quit Your Yay Job: Who says hobbies can’t be lucrative? In 2022, people will build a new biz based on their specific interests, such as eyelashes, real estate or party rentals.
Emotional espace rooms: If you need a place to go to feel all the feels, there’s a room for that. People will plan their great (indoor) escapes and designate rooms in their homes to decompress, vibe and rage.
Source: Pinterest
Pinterest also takes a page out of Spotify’s book with its version of Spotify Wrapped in the form of Your 2022. As the first in-app experience tied to the initiative, Your 2022 is a personalized Idea Pin that shows Pinners the things they've loved this year, trends they might have tried first, and suggests what they should try next in 2022.
Through data-backed predictions, Pinterest Predicts gives marketers and creators a glimpse into the future as 2022 planning intensifies.
Pinterest Predicts can help marketers and creators understand what kind of content they can create in the near future that will be popular and resonate with audiences. Because Pinterest functions like a traditional search engine, its data is extremely useful in understanding where consumer attention is focused.
As a destination for discovery, inspiration, planning, and purchasing, marketers and creators have the opportunity to incorporate these soon-to-be trends into content creation as a way to reach people throughout the consumer journey, especially when in buying mode.
The report is even more powerful this year since it includes demographics and verticals relevant to all industries, so anyone can take advantage of the information.
Due to Pinterest's accuracy in predicting 80% of the trends it outlined last year, there is a high likelihood Pinterest will have similar success this year, so it makes sense to at least consider using relevant trends to enhance your presence on Pinterest.
