Rotten Tomatoes Joins TikTok's Jump Program To Enable Creators To Make Movie & TV Content More Actionable

Source: Rotten Tomatoes

Rotten Tomatoes has joined a growing list of companies taking part in TikTok's Jump program, which enables developers to integrate third-party applications into TikTok.

Now when creators upload videos on TikTok, they can link to movie and TV trailers, ratings, reviews, cast information, and other content from Rotten Tomatoes.

Besides movie and TV show clips and audio being popular on TikTok, countless creators have built communities around sharing movie- and TV-related content, making it a valuable integration.

They can now use this integration to inform, entertain, and engage their audiences in a more meaningful manner, make their content more actionable, and provide useful additional information.

Platforms have traditionally restricted brands from driving outside the app unless they advertise, but TikTok is taking a different approach by allowing brands to drive to their owned channels through creators.

Although integrations take users away from the app, there are benefits for everyone, including TikTok.

TikTok strengthens its relationship with brand partners by giving them access to built-in communities, creators get a new way to engage their audiences, and users are provided with more content they like.

It's my prediction that TikTok will expand its Jump program with more retailers and add e-commerce capabilities to increase social commerce on the app.

For brands and creators, this could open up new revenue opportunities, such as allowing creators to earn commissions from sales they generate through Jump integrations.