Instacart & TikToK Team Up For 'Shoppable Recipes' Integration

TikTokInstacart
Written By Lindsey Gamble

Source: Instacart

Instacart revealed Shoppable Recipes on TikTok. The online grocery platform and TikTok are teaming up for a new product integration that allows creators to make their recipes shoppable across the short-form video app. Through the TikTok Jump program, creators can link ingredients from Instacart to their videos via a See Recipe button, where viewers can then purchase the ingredients in a few clicks. Creators will also earn payouts based on engagements and sales.

With over 62 billion views of #FoodTikTok, TikTok has a robust food community powered by creators. Instacart can capitalize on this popular, engaging content through Shoppable Recipes. Like other Jump integrations (e.g., Whisk, Quizlet, Rotten Tomatoes), the ability for creators to make their content actionable enables them to provide more value to their audiences.

What makes this integration different from previous ones is that creators can earn commissions for sales they drive, as I predicted last December. In the future, expect more Jump integrations to have an e-commerce component.

Lindsey Gamble http://www.lindsey-gamble.com
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