TikTok Announces SoundOn Distribution Platform To Help Artists Get Their Music To The Masses

Source: TikTok

TikTok announced the official launch of SoundOn. The new all-in-one music marketing and distribution platform is designed to help artists get their music to the masses and grow their fanbase.

SoundOn enables artists to upload their music directly to TikTok, Resso, and other ByteDanced owned platforms and earn royalties (100% in the first year and 90% after that) when their music is used. Additionally, the platform provides artists with a number of resources and tools such as an artist team, audience insights, and a TikTok song tab on their profile, so that viewers can easily access their music for use.

In a blog post, Ole Obermann, Global Head of Music at TikTok said:

New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We're incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.

There's no denying that TikTok has been a hotbed for music discovery. There have been dozens of examples of musicians going from relative unknowns to Billboard chart-toppers, thanks to their music being used across the short-form video app. TikTok, through SoundOn, can extend its global influence and help develop artists while expanding its library of sounds for creators to use to create even more videos.