Hubspot Announces 'Hubspot Creators' Accelerator Program To Help Emerging Creators

Source: Hubspot

Hubspot announced the launch of Hubspot Creators, an accelerator program for emerging creators. Starting with an initial cohort of eight podcasters, the customer relationship management (CRM) company will help creators grow through financial and resource support. In a similar way to a venture capital program, creators enter at the seed level and advance through tiers from Series A to Series C. With each tier, creators unlock more investment, such as incentives and operational support. Hubspot plans to eventually expand the program to other types of creators, such as YouTubers and newsletter writers.

Source: Hubspot

It isn't hard to understand why companies like Hubspot want to play a more prominent role in the creator economy, considering how hot it is. Although Hubspot is not a name most would associate with the creator economy, the company is an expert in building media brands. With its expertise and network of professional talent ranging from marketing to sales to operations, it can benefit creators in a number of ways, such as distribution and monetization.

In addition to tying itself closer to the creator economy, which is something most companies are attempting to do, Hubspot and its Podcast Network will see benefits. By using the accelerator program as a feeder to the network, HubSpot can cultivate podcast talent that can help expand its digital footprint and influence.

Many creator accelerator programs today target the biggest talents. Hubspot is taking a different approach since even creators that don't have an audience yet are eligible, which is quite refreshing.