Facebook Announces New Monetization Program for Creators
Facebook / Facebook Content Monetization Beta
Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.
Facebook also reported that:
It has paid out creators $2 billion in the past year alone, following its expansion from compensating creators for longer videos to other content formats.
Payouts for Reels and short-form videos have grown by more than 80 percent.
Currently, only one-third of creators who monetize on Facebook do so through more than one Facebook-funded program.
The new program will be available in 2025, but creators can learn more and express their interest in the program here.
Why It Matters: Facebook is simplifying its monetization programs for creators by consolidating what were previously multiple programs, which had varying availability, eligibility requirements, and sign-up processes, under one umbrella. This streamlined approach will make it easier for creators to participate in and earn from Facebook's monetization opportunities.
Despite paying out billions to creators in the past year—though still much smaller than YouTube’s $70 billion over the last three years—Facebook often doesn’t receive enough recognition for the opportunities it offers on its platform. However, with recent moves to create a more TikTok-like video experience and its push to attract Gen Z, we can expect an uptick in creators investing their time and resources in Facebook.
