Eventbrite Taps Local Tastemakers & Creators for Its New 'It's Lists' Feature in Its Redesigned App

Eventbrite

Eventbrite introduced a new It-List feature as part of its app redesign. Available in 12 markets, these guides are curated by local tastemakers and creators. The update also includes features like adding videos to events and allowing users to follow each other.

Why It Matters: Similar to Uber and Glassdoor, Eventbrite is incorporating more social media and creator-focused features to enhance discovery and engagement. The It-List echoes Uber's Lists feature, where creators curate collections of their favorite meals, highlighting the trend of creator-driven, locally focused discovery.

This redesign aligns with the growing use of live experiences to build and nurture communities. The social media-like app could attract creators and brands looking for an alternative to event platforms like Partiful, Facebook's Events, and Apple’s Invites.