Uber Eats Empowers Influencers and Users to Share Their ‘Best Of’ Meals and Restaurants with New Lists Feature
Uber Eats / Lists
Uber Eats has rolled out Lists, in select cities like New York City and Chicago , following the launch of a short-form video feed months ago.
How Lists Works
Lists allow users to discover, create, and share collections of their favorite restaurants and menu items. Accessible under the Account tab, these lists can be shared directly with friends or made public, with top collections featured on the Uber Eats home feed.
To kick things off, Uber Eats partnered with local influencers like Jeremy Jacobowitz (Brunchboys), Ella Kahan and Emma Matarasso of Chew York City, Sam Roby of Chicago Food Authority, and Cam Brenson of Bored In Chicago to curate their city’s top picks.
First Foray Into User-Generated Content
This feature marks Uber Eats’ first foray into user-generated content, empowering everyone from influencers to casual diners to share their go-to spots and build a community around local dining.
The impact of food influencers like Keith Lee, whose viral reviews have driven massive demand for small businesses, highlights how personalized recommendations can transform local dining. Lists tap into this dynamic by connecting users with handpicked options—from “Date Night Desserts” to “Toddler-Approved Dinners”—that suit individual tastes and give local favorites a chance to shine.
What It Means for Creators
For creators, Lists offers an opportunity to grow their audience by reaching Uber Eats users who may want to follow them on their social accounts for more recommendations. Although there is no mention of what the current group of influencers is receiving for helping to promote this feature, Uber Eats could build an affiliate component to encourage more people to build and share their own Lists in exchange for commissions on sales they drive.
More Creators & More Social
The launch of Lists reflects a broader shift among non-social media platforms toward integrating recommendations from influential individuals, such as creators and influencers, and incorporating social content to drive engagement and actions.
