Glassdoor Launches Worklife Pros & Short-Form Video to Share Insights on Work and Life

Glassdoor / Worklife Pros

Glassdoor has introduced Worklife Pros, a group of experienced professionals, thought leaders, and career coaches who will provide insights on workforce topics such as work-life balance, mental health, fair pay, and career development.

Featuring members like Joel Bervell, Hannah Williams, Goldie Chan, Christen Nino De Guzman, and Rebecca Minkoff, the group will utilize new content formats like short-form video, polls, and image carousels. This content will appear across Glassdoor’s feeds, where users can engage either anonymously or with their real names.

Why It Matters: By tapping into creators and short-form video, Glassdoor is adapting to how today’s generations consume information. With LinkedIn’s recent successful rollout of short-form video and the overlap in professional topics, Glassdoor stands to benefit from this move as well.

While the “TikTok-nofication” trend may be wearing thin for some, it’s likely not going anywhere soon, as platforms continue to add similar short-form video experiences to capture the attention of young audiences and drive engagement. UberEats and Yelp are two other apps that have adopted short-form video.