Snapchat Unveils New Creator Tools: Pinning Content, Replies, and Quotes Features
Snapchat / Public Profile
Snapchat recently unveiled new tools for creators at the Snapchat Partner Summit. Key highlights include:
Personal & Public Account Toggling: Creators aged 16 and older can easily switch between personal and public accounts, providing greater flexibility in managing their content and audience.
Profile Customization: Creators can personalize their public profiles with new features. They can pin Snaps to the top of their profile to showcase important content and utilize templates to seamlessly share photos and videos across Memories and Camera Roll. Additionally, they can incorporate music from both emerging and well-known artists to enrich their posts.
Replies and Quotes: Creators will have the ability to transform viewer messages into engaging photo and video responses, fostering a more interactive relationship with their audience.
SnapStar Collab Studio: Creators can now display their engagement metrics and demographics to brands through the SnapStar Collab Studio, designed for preferred partners. They will also soon be able to allow advertisers to access self-service options for creator-brand collaborations. In the future, creators will be able to share this information with any advertiser on Snapchat, expanding their collaboration opportunities.
Snapchat / Replies
Why It Matters: These updates support Snapchat’s diverse community of creators who use the platform to connect with friends and share their passions with the world.
Creators gain valuable tools, such as the ability to pin content to their profiles, allowing them to showcase their best work and maximize visibility. Through Replies and Quotes, creators can transform messages from their fans into content, similar to tools offered by Instagram, TikTok, and YouTube.
While Snapchat has been one of the less utilized platforms for influencer marketing, these new performance and demographic insights for advertisers will enhance creators’ opportunities to monetize through partnerships with their favorite brands.
Whether working with influencer platforms and agencies that are Snapchat’s preferred partners or collaborating directly with brands, creators now have more avenues to generate revenue.
