A New TikTok Research Study Highlights The Effectiveness of Creator-Led Content

Jan 14

TikTok released a new research study highlighting the effectiveness of creator-led content.

According to the study, the Ad Recall of TikTok-specific branded content is 27% higher than non-specific TikTok content that isn't in partnership with creators. Additionally, the study found that 62% of consumers agree that sponsored content, posted by creators on behalf of brands, is the best way to connect with them.

As TikTok's study shows, the most effective way for brands to reach and engage consumers with ads is through creators and content that is native to the platform. Combining these two factors can create more powerful ads that can boost video view rates, reinforce brand recognition, and increase ad recall.

The majority of marketers, especially those operating in the influencer space, already know the benefits of working with creators to design tailored content, but now it is also backed up by data. If you're looking to reach consumers on TikTok, be sure that creators are part of the strategy in order to maximize campaigns' effectiveness.

Like TikTok says, Don't Make Ads, Make TikToks.

Learn more: https://lindseygamble.com/blog/tiktok-announces-upcoming-changes-to-its-algorithm-to-keep-users-safe-on-the-app

TikTokInfluencer MarketingBranded Content