LinkedIn Reportedly Developing Shared Analytics Feature for Creator Mode to Boost Creator/Brand Collaborations
LinkedIn is reportedly developing a shared analytics feature for Creator Mode. This feature would allow creators to share their analytics with companies for branded content campaigns, including metrics like page and post views.
By providing this functionality, LinkedIn can help increase collaborations and sponsorships between creators and brands on the platform. The shared analytics can assist companies in assessing the potential reach, engagement, and audience of potential creator partners. It also enables them to measure performance, track metrics, and evaluate the return on investment when partnering with creators for sponsored content on LinkedIn.
Analytics has been a key focus for LinkedIn. At the end of 2022, it rolled out new analytics for creators, including combined post analytics and audience analytics, as well as profile analytics.
