FYPM Releases 2023 Creator Pricing Benchmark Report

FYPM

FYPM, an influencer pay transparency platform, has released its 2023 Creator Pricing Benchmark Report. The report compiles creator-provided data from over 16,000 brand deals across 7,200 brands and is available for purchase here.

According to the report, the highest-paying brands include Walmart, Adobe, Target, McDonald's, and Nike, while the lowest-paying brands are lesser-known brands like Javy Coffee, NA-KD, Glamnetic, Fi Collar, and Maree.

As pricing for creator content can vary widely due to factors such as who is running the campaign, campaign deliverables, the brand, and more, both brands and creators should refer to various data to take a more holistic approach to determine what they should pay or charge, respectively.

Earlier this year, FYPM launched a Rate My Offer feature that enables creators and talent managers to input details of offers received from brands and compare them to 10,000 collaboration reviews in its database. It is also working on FYPM for Business, a brand and agency version of its platform.