YouTube's New Music-Focused Ad Solutions Help Brands Reach Gen Z Audiences

Source: YouTube

YouTube is looking to leverage music to help advertisers connect with Gen Z through two new AI-powered music ad solutions: Gen Z Music and Trending Music on Shorts.

With Gen Z Music, advertisers can purchase ad packages that allow them to use popular music with Gen Z, as determined by AI-powered signals, in their ads across long-form video and audio content. Trending Music on Shorts allows brands to serve ads between Shorts produced by creators using trending music.

These solutions provide a unique opportunity for brands to engage with Gen Z through music, a medium that resonates with them. By incorporating popular and trending music in their ads or appearing alongside content featuring popular and trending music, brands can make their products or services more relevant to Gen Z.

Contextual ad solutions like these have become more common due to a combination of factors. One of these factors is the impact of Apple's privacy changes, which have made ad targeting less precise. Additionally, brands have a greater desire to reach audiences where they are engaged, often centered around creators, trends, and music.