YouTube Unveils New AI-Powered Tools for Creators at Made On YouTube Event
YouTube
YouTube is taking a significant step into generative AI. At its recent Made on YouTube event, it unveiled several new AI-powered tools for creators.
Here's a breakdown of what's new, availability, and why they matter.
YouTube Create
YouTube Create
YouTube Create is a new, free mobile app that enables creators to easily create, edit, and share their videos on YouTube. The app offers a variety of editing tools, including precision editing, trimming, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music with beat-matching technology.
Availability: A beta version of the app is currently accessible to all creators in the US, UK, India, Singapore, France, Germany, South Korea, and Indonesia on Android devices, with plans for an iOS release next year.
Why it Matters: YouTube Create joins the growing list of new standalone apps from leading social media platforms. For example, ByteDance, the parent company of TikTok, has an all-in-one editing app in CapCut, which simplifies content production for TikTok.
Similar to CapCut and TikTok, YouTube Create aims to assist creators in editing and sharing content on YouTube, particularly those who are in the early stages of their journey. By providing free and user-friendly tools, YouTube can reduce the barriers to entry for content creation on the platform, ultimately leading to a larger community of creators, increased content production, and enhanced engagement on the platform.
Dream Screen
Creators can generate video or image backgrounds for their Shorts using a text prompt. YouTube also plans to expand this feature to allow creators to edit and reimagine their videos and remix existing videos through text prompts.
Availability: Dream Screen will be accessible to select creators later this year, with plans for a broader rollout to all creators in early 2024.
Why it Matters: By enabling creators to create backgrounds through a simple text prompt, YouTube empowers them to unleash their creativity, whether they are creating new content or adding a twist to existing work. It can also be beneficial in helping creators produce content they desire at any time. For example, instead of a travel creator having to visit a specific city to record a video, they could enter a prompt for that city and obtain a relevant photo or video to use as the background.
AI Insights
YouTube
YouTube will assist creators in generating ideas and drafting outlines for their videos through AI Insights, available in the Research tab in YouTube Studio. These AI-generated ideas will be personalized based on the creator's channel and the content their audience is already watching.
Availability: The feature is currently undergoing testing with a small group of creators and is scheduled for a broader rollout to more creators next year.
Why it Matters: Tools like ChatGPT and Notion AI have become go-to resources for some creators to brainstorm ideas for their videos, including concepts and scripts. With this new tool, creators can leverage AI for ideation based on their own content and data. However, since insights are trained on existing data, it may encourage creators to stick to what has worked historically, potentially limiting their exploration of new trends and content experimentation.
Assistant Search in Creator Music
Creators have the ability to describe the content they're producing or specify the type of music they want in Creator Music, which will then provide recommendations that match the description and price point.
Availability: Assistant Search is presently undergoing testing by select creators in the US, with plans to potentially expand its availability to more creators and additional countries in the near future.
Why it Matters: Audio, especially in short-form video, is a crucial component of content. The launch of Creator Music was a significant step in giving creators more access to audio, including popular and licensed music. However, creators have voiced concerns about certain songs being too expensive. With Assistant Search, creators will not only be able to find audio that is a better fit for their work, but they will also be able to discover audio that aligns with their budget.
AI Dubbing
YouTube
YouTube is integrating Aloud, an AI-powered dubbing tool, into YouTube Studio. This tool allows creators to dub their content in multiple languages, and they can review the dubbing before adding it to their videos.
Availability: A small group of creators are currently testing Aloud, with broader availability expected next year.
Why it Matters: Language often acts as a barrier for creators trying to reach new audiences. Historically, dubbing videos in different languages has been expensive and time-consuming, primarily accessible only to larger creators. However, with this new tool, creators of all sizes will be able to benefit from dubbing their content into additional languages beyond the original language. This alone will help creators tap into new audiences and attract new viewers to their videos.
Democratizing Becoming a YouTuber
YouTube is incorporating AI into every step of the creator workflow. By integrating it into the YouTube ecosystem, it provides creators with the ability to rely less on third-party tools for their AI needs, creating a more streamlined process and greater convenience.
This not only benefits existing creators but also makes the platform more attractive to new talent, democratizing the path to becoming a YouTuber. Additionally, AI has the potential to bridge the gap between emerging and top-tier creators, thanks to time savings, improved workflows, and the ability for creators to produce more content and reach broader audiences.
Generative AI is gradually being integrated into social media platforms. Snapchat kicked it off with the launch of My AI in the spring. Since then, TikTok, LinkedIn, Meta, and Discord have either announced, tested, or implemented generative AI features.
