Instagram Introduces Recommended Threads Posts in Feed with New ‘Threads for You’ Feature
Instagram has added a new feature in 'Threads for You' that showcases posts from Threads that it believes users may like. The feature appears between posts in the Instagram feed. Users can horizontally scroll through multiple Threads posts. Users can click on the Thread post app button to view the post on Threads.
Why it Matters: Adam Mosseri, the head of Instagram, recently stated in a weekly Q&A Live session that Threads is performing well in terms of overall engagement, with many people using it. However, he mentioned that users are not using it as frequently as the company would like. Integrations between Instagram and Threads like these can help keep Threads top of mind and drive users to the app, with the goal of increasing adoption and usage.
Previously, Instagram has experimented with notifications within Instagram to prompt Instagram users to create a Threads account, as well as suggesting Threads accounts for them to follow.
