YouTube Rolls Out Highly Anticipated Test & Compare Feature to All Creators

YouTube / Test & Compare

YouTube has started rolling out the Test & Compare feature to creators with access to Advanced Features. This tool allows creators to upload up to three video thumbnails for testing with their viewers, selecting the most effective thumbnail based on which generates the highest watch time share.

Why It Matters: Test & Compare has been one of the most eagerly awaited features since its announcement last year. Prominent YouTubers like MrBeast have tested as many as 20 different thumbnails for their videos. Now, creators of all sizes will have the opportunity to optimize their videos' performance using this feature.

Currently, YouTube prioritizes watch time as the primary metric. As the feature evolves, creators can anticipate the ability to select other metrics, such as Click-Through Rates, to determine the most effective thumbnails.