Threads Indicates When a New Follower Is a Result of Seeing a Specific Post

Threads / Followed from your post

Threads will now indicate when accounts follow others based on specific posts. Users may see a "Followed from your post" label and the relevant post in their notifications for accounts that have followed them after seeing a post.

Why It Matters: This feature provides creators and brands with insights into which specific posts, including viral ones, are driving new followers. Over time, it can help identify the types of content that contribute to audience growth.

Instagram has a similar feature for Collab posts, where two or more accounts co-author content. In these cases, it flags when someone follows after seeing this post, which can be valuable for brands in measuring the impact of the feature on their influencer marketing campaigns.