YouTube Experiments with Full-Screen Vertical Live Streaming

YouTube

YouTube is currently experimenting with full-screen vertical live streaming on mobile devices, a feature that was previously previewed. Creators can now stream vertically using the YouTube app or desktop streaming software. Their vertical streams will be visible to eligible Shorts viewers on the YouTube app.

Why it Matters: This experiment demonstrates YouTube's dedication to improving its live streaming capabilities. By incorporating vertical live streams in the Shorts feed, YouTube is emulating TikTok's live stream discovery experience. This not only offers TikTok live streamers the chance to explore YouTube as a live-streaming platform but also encourages YouTube creators to adopt live streaming, addressing one of the primary challenges faced by live stream creators - discovery.

Instagram is also reportedly testing a similar feature where live streams will be discoverable in the feed. This underscores platforms' shared perspective on integrating live streaming into feeds where viewers spend time, as a means to boost discovery and viewership.