YouTube Expands Creator Music Feature with New Filter and Pricing Options
Source: YouTube
YouTube is expanding its Creator Music feature, which allows creators to access and license a large catalog of commercial tracks, including popular and trending music. The platform has added a new filter that enables creators to search for music by license duration and pricing. Icons have also been added to music listings to indicate which songs are available for revenue sharing.
Source: YouTube
By seeing the cost of licensing a song based on its duration, creators can explore alternative licensing options and potentially reduce costs. Instead of choosing to license songs indefinitely or for longer periods, which can be expensive, creators can consider shorter licensing durations that may be more cost-effective for them and allow them to leverage music to make their content more engaging.
Creators have been vocal about the high cost of music through Creator Music, so this change is a step in the right direction. However, expect to see more updates as YouTube tries to help more creators and artists benefit from Creator Music.
In other Creator Music news, YouTube Director of Product Management David Rosenstein joined YouTube Creator Liaison Rene Ritchie joined in a recent Creator Insider video, which dives deep into Creator Music, such as how the feature was developed, balancing creator and music rights holders' interests, clarity around creators using Creator Music in sponsored music, the future of Creator Music, and more.
Music-related features have been a priority for most social media platforms. For instance, TikTok recently launched a number of music-related initiatives and programs that bring together artists, listeners, creators, and brands.
