Twitter Explores Revamped Media Tab to Display Photos and Videos in an Instagram-Like Grid

Source: Twitter

Twitter is exploring a new way to showcase media on user profiles. A tweet from Twitter designer Andrea Conway showed screenshots of a revamped Media tab, which displays photos and videos prominently in a grid format similar to Instagram.

This change provides creators, especially those focused on visual content, with a better opportunity to highlight their work, while viewers have an easier way to find this type of content on their profile. This is similar to LinkedIn’s recent revamp of creator profiles, which includes more prominent photos and videos.

For Twitter, this move toward a more visually-oriented platform also appears to be part of its desire to compete with the YouTubes and TikToks of the world and become a destination for video creators. Back in October, the platform introduced mixed media for tweets, which allows creators to combine videos, images, and/or GIFs to better express themselves.