TikTok's Video Stickers Offer New Engagement Opportunities for Users

Source: TikTok

TikTok is rolling out Video Stickers, which allow users to browse and share video clip stickers through Direct Messages. With a "Create Sticker" option, users can create their own stickers by choosing a portion of their videos or videos from other creators (with sticker permissions enabled). These stickers are then added to the user's personal sticker library for easy access and can be saved to the TikTok Sticker Store, where other users can discover and use them.

Video Stickers will help drive engagement in DMs by providing users with another way to interact with each other. It’s another example of how platforms like TikTok and Instagram are building new features around messaging to adapt to the trend of users wanting to communicate in more private settings. Additionally, they can be a growth opportunity for creators who can reach new audiences when stickers they create or stickers their fans create are shared.