TikTok Developing Template Option Similar to Instagram Reels Templates

Twitter / Radu Oncescu

TikTok is developing a template option that enables creators to allow others to use their posts as templates for creating videos. This option is similar to Instagram’s templates for Reels, but with additional creative and editing capabilities such as transitions, effects, timing, sounds, and text.

Just like Reels Templates, TikTok's iteration lowers the barrier to content creation, allowing more users to create and share content across the platform. Because the creator's videos serve as the templates and can increase the amount of content, which often drives up user engagement, TikTok and Instagram should consider rewarding creators when their templates are used. For example, platforms could offer micro-payments to creators. TikTok could follow a model similar to its Effect Creator Rewards program, where creators are compensated based on how frequently their AR effects are used in videos.