TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels
TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.
TikTok Brings Brands & Creators Together For Branded Content At Scale With New Branded Mission Ad Product
TikTok introduced a new ad product in Branded Mission. Branded Mission allows brands to crowdsource branded content from eligible creators (at least 1,000 followers) and then use top-performing videos as ads to drive brand affinity.