TikTok Introduces 'Creative Agency Partnerships' University To Help Creative Agencies Become TikTok Experts

Source: TikTok

TikTok introduced a new education program for creative agencies. The newly launched Creative Agency Partnerships (CAP) University is designed to help creative agencies become TikTok experts by taking a comprehensive curriculum on planning, concept, and activating on TikTok.

Through live webinar sessions starting on April 19th, CAP University's first "semester" includes topics such as TikTok101, Briefing To Pitching, Concepting & Creating For TikTok, Trends & Music Licensing, and Collaborating with Creators. Live office hours will follow each webinar session, where enrollees can ask the CAP team specific questions.

TikTok has done a great job educating its users, including marketers and creators, as its profile grows. By providing blog posts, guides, best practices, live webinars, videos-on-demand, and other resources, the platform has put substantial efforts into helping users leverage the platform to connect with the thriving TikTok community.

TikTok upping its educational resources for marketers through CAP University is a strategic move. By arming marketers with knowledge and education, they will be better equipped to pitch TikTok as a solution to their client's needs.