TikTok Incentivizes Creators to Post Landscape Videos, Moving Deeper into YouTube Territory

Candice Marketing Revolution/TikTok

TikTok is incentivizing some creators to post one-minute-plus, landscape videos. Creators who do so can receive an increase in views . The number of views is based on factors such as video quality and follower count. In addition to length and format, other criteria for eligible videos include being original and not being ads. TikTok also discourages lip-syncing or "random recording" and encourages creators to tag their videos with the #longervideos hashtag.

Why It Matters: TikTok continues to incentivize creators to share various types of content, including photos, alongside its short-form videos. The recent discovery of TikTok testing 30-minute uploads , combined with the demand for landscape videos, further solidifies its expansion into YouTube territory and contributes to its effort to expand to bigger screens and increase its advertising revenue.

While pre-roll and mid-roll ads are expected for longer videos, the adoption of landscape videos could introduce opportunities for TikTok to roll out a new ad format allowing advertisers to place ads under horizontal videos in the blank space when they are watched.

On a broader scale, landscape videos, also known as horizontal videos, seem to be experiencing a resurgence. Apple is reportedly developing a new button on its upcoming phones to facilitate taking horizontal photos and videos, reflecting this trend.