TikTok Expands to Bigger Screens with Partnerships with ReachTV and ScreenVision

Source: ReachTV

TikTok has signed new deals to bring its videos to bigger screens. Through a partnership with the airport TV network ReachTV, travelers at 90 commercial airports can watch thousands of curated travel and lifestyle videos from top creators across the platform. These videos will air in three-minute blocks and will be refreshed every hour. Additionally, TikTok and movie theater ad seller ScreenVision are partnering for TikTok on the Big Screen, a new advertising solution allowing brands to insert themselves into 60-second segments featuring curated TikTok content that airs during movie pre-shows.

These aim to expand the reach of TikTok’s entertaining videos to everyday experiences, from taking a vacation to seeing the newest summer blockbuster. This builds on existing partnerships and initiatives that distribute TikTok content in places beyond mobile devices, such as restaurants, retail stores, salons, healthcare offices, and luxury cars. Making TikTok accessible in more places gives viewers the ability to consume videos in different environments, allows creators to be discovered in new ways, and enables advertisers to reach audiences like Gen Z when they aren’t on their phones — bringing more dollars in for TikTok’s advertising business. During this year's TikTok Creative Partner Day, the platform shared that repurposing TikTok content across non-TikTok platforms, such as TV commercials, drives strong ad performance.

The battle for bigger screens has been a key area of competition between TikTok and YouTube. YouTube has also been expanding its presence beyond mobile, with recent moves like developing a Shorts experience for TV and securing the rights to NFL Sunday Ticket.