Threads Introduces Labels for Posts on Trending Topics & Hits 200 Million Users

Threads has rolled out a blue label for posts related to recent trending topics in the US. This label will also display the number of related posts. Users can click on the label to view other related posts and sort them by "Top" or "Recent."

Why It Matters: This update introduces a new way for users to discover timely content. By making it easier to find posts related to trending topics, Threads enhances user experience by offering additional context, perspective, or simply more of the content they enjoy. With the Olympics underway, it's a prime opportunity for users to share and engage with content about the Summer Games.

Recent Rapid Growth: Threads' consistent product updates seem to be paying off. Following its one-year anniversary last month, during which it reported 175 million monthly users, Adam Mosseri has announced that Threads has now surpassed 200 million monthly users — marking a significant increase.