Instagram's Shift to Vertical: A Vertical Profile Grid and More Vertical-First Experiences
Instagram is testing a vertical profile grid format, displaying posts as rectangles instead of the traditional square format. This change was initially discovered by several creators, and Instagram head Adam Mosseri later confirmed the test during a recent Ask Me Anything session.
Instagram Tests Displaying Rectangular Posts on Profile Grids
Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.