Snapchat Tests Simplified App Combining Stories and Spotlight Videos with a Unified Recommendation System
Snapchat is testing a simplified version of the app called Simple Snapchat.
Snapchat Plans to Merge Its TikTok-Like Spotlight Feature with Stories for a More Unified User Experience
During Snapchat’s Q4 2023 earnings call, CEO Evan Spiegel revealed his plans to unify the user experience by merging Spotlight, its TikTok-like feature, with Stories.
Snapchat Launches Creator Collab Campaigns
Snapchat launched the Creator Collab Campaigns, offering a suite of new tools for creators and brands to collaborate:
Snapchat Launches Web Embeds for Lenses, Spotlight Videos, Stories, and Profiles
Snapchat launched web embeds for Lenses, Spotlight videos, Public Stories, and Public Profiles.
Snapchat Experiments With Off-Platform Sharing Functionality To Increase Audience
Snapchat is testing a new feature that enables users to share content outside of the platform as well as a revamped version of its ‘For You’ personalized feed.
Snap Inc. Wants To Expand The Ways Snapchat users Can include Music In their Posts
According to a report by The Wall Street Journal, Snap Inc. the parent company of Snapchat, is currently in talks with major record labels in an effort to establish music integration on Snapchat and allow users to add music to their posts.
Snap Inc. and NBCUniversal are joining forces to create scripted programming for Snapchat
Snap Inc. and NBCUniversal announced they are creating a new digital content studio to create scripted programming shows for mobile devices.