Snapchat Launches Web Embeds for Lenses, Spotlight Videos, Stories, and Profiles

Snapchat

Snapchat launched web embeds for Lenses, Spotlight videos, Public Stories, and Public Profiles. This feature allows users to copy and paste a code via an embed button on content and embed it on a website or article. Viewers will be directed to the Snapchat website or app when they click on the embedded content.

Why It Matters: Web embeds signify a shift in Snapchat's ecosystem, moving away from a closed-off environment and aligning more with platforms like Instagram, TikTok, and YouTube, where content can be easily shared beyond their native experiences. This enhances accessibility and distribution, benefiting creators and brands who can expand their reach and visibility by embedding their content on their websites.

Additionally, journalists and writers can make their articles covering Snapchat creators and trends more engaging by incorporating relevant content.