Fresh off surpassing 70 million users, Linktree is rolling out several new features to help creators monetize:

The creator economy is full of contradictions: it's worth hundreds of billions of dollars with immense potential, yet creators continue to build careers on platforms that benefit far more from their content than they do.

But 2025 is showing signs of a bigger shift. A new report from Kajabi, The State of Creator Commerce, offers an in-depth look at the evolution happening right now.