Clubhouse Launches 'Replays' To Allow Creators To Record Rooms For On-Demand Listening
Source: Clubhouse
Source: Clubhouse
With Replays, creators can record and save public rooms so that they are available for listening later.
“Room creators will have the ability to download the audio so they can edit it and use it wherever they want — as a podcast, a clip on YouTube, an Instagram story, a TikTok video, an embed in their article or newsletter, or anywhere else. The replay will also be discoverable within Clubhouse — from club pages, speakers’ profiles (unless they choose to hide it), search (starting next week), and more,” Clubhouse said in a blog post.
Replays also bring the release of Total Attendee Count, a new metric for letting creators know the cumulative number of people who have joined a room.
Source: Clubhouse
More Value For Creators
Clubhouse’s latest feature launch removes some of the barriers that prevented creators from totally investing in the live social audio app.
With the ability to make their recordings available after the fact and repurpose them across other channels such as YouTube and podcasts, creators now benefit from wider reach, discoverability, and efficiencies.
The addition of the Total Attendee Count helps creators in assessing the success of their rooms. This, along with a recent update on the adoption and early success of Pinned Links, another recently launched feature that lets creators add links to their rooms provides more value to creators hosting rooms on the platform.
In the first month since Pinned Links have been available, there have been 5.5 million clicks.
The Case For Influencer Marketing
Despite influencer marketing being rare on Clubhouse, these should help marketers make the case for Clubhouse as a viable channel to engage creators on, now that ROI will be easier to measure.
As a result, marketers can run branded content campaigns where creators host and record rooms, repurpose the full as well as snackable versions of the recordings, and evaluate the impact of the sponsored rooms through Total Attendee Count and Pinned Links metrics.
With the live social audio space getting crowded with Facebook, Twitter, Spotify, and Reddit participating, it’s key for Clubhouse to boost its product offerings to become the preferred live social audio platform.
