Snapchat Expands Sounds Library with New Music Licensing Deals

Source: Snapchat

Snapchat has announced an expansion of its Sounds Library, thanks to new music licensing deals with UnitedMasters, BUMA/STEMRA, and SUISA Digital Licensing AG. This will add new music from local and emerging artists to Snapchat’s existing royalty-free audio collection. Users will be able to use this music in Snaps, Stories, Lenses, and messages. In addition, emerging artists partnering with UnitedMasters will have the opportunity to receive grants through the Sounds Creator Fund.

Snapchatters now have even more music options to use when sharing content and connecting with friends. Music has become a crucial part of today's social media landscape, allowing creators to express themselves and viewers to discover new content powered by audio. Recognizing this trend, platforms are continuing to invest in music. Recent notable examples include YouTube’s introduction of Creator Music and TikTok’s launch of Sounds for Business.